A research of Fendi's communication strategy. But why Fendi? Fendi was chosen as a topic of discussion as it is fascinating to learn how Fendi grew from a brand targeting older consumer to a younger brand; now adored by millennials. Additionally, Fendi's strategy to associate its brand with the beauty of Roma is an interesting case to observe; looking at how it started to slightly changed its brand logo by adding "Roma" below as well as to soften the edge of the typography : creating a softer, more feminine image on the logo itself. This association is further pursued by the launch of #fendiforfountains.
Overall, a very interesting and inspiring case of study | Score : 95